How to convince customers to buy

Mention benefits، not features

  Each product has features and benefits، and features can be defined as the characteristics of something، that is، it can be touched، tasted، heard، smelled، or seen، and usually they are easy to identify; Because it is attached to the product، and the benefits are the things that the buyer will gain from this product، and it is the most important aspect for the buyer. For example، when selling a car، its features can be described، including leather seats، and then the buyer will ask about the benefit of that، and therefore the correct offer is to mention The benefits of leather seats are comfortable and elegant.

  Use lively and clear language

  The customer will remember the mentioned benefits for a longer period، and more easily when using simple and strong words that evoke feelings، for example: avoid saying that the car has a protective roof when accidents occur، and it is better to say that in the event of a car accident، it is possible to stay safely for a long distance، and you should avoid mentioning terms Excessively technical، for example: the seller does not say that the product has a strong architecture that uses the 80210 protocol، but rather، using this product، communication can be made almost anywhere.

  Knowing customer needs

  Knowing and understanding customer needs is the core of every successful business، whether it is selling directly to individuals or to companies. No one will buy the product if the customer is not convinced of his need for this product، and what it offers him. Therefore، every seller needs a reason to convince his customers to buy from him and not from its competitors، and this is called (Unique Sales Proposition (USP)، and this reason can be chosen based on the market، or on the quality of work، and different reasons can be presented to different customers، for example a stationery bookstore can offer free delivery to its customers on the same day، and it will be This reason is very suitable for convincing companies that need fast delivery.