How to become a successful sales manager
- Senior management: It is the management that is characterized by its responsibility for setting strategies and sales goals that are based on long-term plans، and then it is keen to achieve them. By relying on making appropriate decisions; By monitoring the influences of the surrounding environment، which in turn affect the activity of the establishment.
- Middle management: It is the department responsible for implementing policies and strategies of a tactical nature، previously determined by senior management.
- The lower administration: it is the primary administration that constitutes the first line in the administrative process; Where the executive management is responsible for selling services and goods.
Sales management development
Within the organizational structure، selling is considered one of the oldest functions related to marketing. Where it appeared with the emergence of the exchange of goods، and then relied on money that contributed to the implementation of buying and selling operations، and the collection of the financial value of sales. It is summarized according to the following stages:
- Production concept stage: It is the stage in which companies focused on production. Because the demand rate clearly exceeded the supply rate، the interest in sales was weak. Because the prevailing ideas at that time were associated with individuals purchasing all available products; Because there were no alternatives to it، and companies were selling their products based on their efforts and the role of their employees in making sure that sales reached buyers، and also، at this stage، there was no need to search for competent sales managers; Because selling activities were linked organizationally with financial management or production management.
